Rove, a community for VanLifers and nomads across more than 5 continents leveraged Custom Fields to uniquely identify, organize and segment their community to drive more relevance and a stronger context to network amongst users.
Rove is a community for van-lifers all over the world. From North America to Europe, members and vans in the community come in all shapes and sizes. Because van-lifers come in all different forms, Rove wanted to build context that ties people together and further identifies how profiles are consumed and organized.
Their Goal With Custom Fields
Rove wanted to create unique characteristics that act as insightful data points not only for how users are connected to one another, but how their audience can be activated for different kinds of communication based on interests, and persona.
Ultimately, Rove wanted to build a more complete picture of their users and a well-rounded perspective on who, where and what their users looked like.
Using custom fields, Rove had the ability to uniquely identify and position the community as a way to gather data simply and naturally from their users in the registration process. Some fields are requested in the registration process, and some fields are not required as apart of account creation.
Rove executed a series of different custom fields to uniquely capture the most useful and relevant data points for their audience. Everything from wide-open questions to focused, narrow questions to help create a sense of focus around the context of the platform.
In their execution, Rove use the following fields:
Vehicle Type (String)
A simple short-form field to capture information that isn’t pre-prescribed.
Another short-form field with open text to capture an open-ended answer from the user in the community.
Favorite VanLife Destination (Text-Area)
Long-form text fields allow users to add more characters to their answer and add multiple lines or carriage returns to the answer.
Vehicle Year (Number)
A number-only field requires users to only enter in a number-value pulling up a different keyboard on their device.
Are You Currently On The Road? (Boolean)
A simple Yes/No answer that allows a user to indicate their status with just a simple tap.
VanLife Build Option (Array)
Arrays can be either single-select or multi-select. In this case, users have the option to pick one of the many answers to the question.
Ultimately, Rove has seen some incredibly strong results since the addition of the required custom fields in registration that are ultimately displayed on profiles of community members.
Custom Fields On Honeycommb
Custom fields create a dynamic way to connect and engage with your network through relevant and focused data capture. Here are a couple of resources that may be valuable as you explore the features and benefits of the product:
- About Custom Fields (here)
- Creating Your Custom Fields Strategy (here)
- Custom Fields Help Site (here)
- Custom Field Validations (here)
Honeycommb is the best consumer-grade, complete, user capture and engagement solution in the world that gives you total control and ownership over all data and content in your custom social network.