Getting Started You may have just started your journey to build a community and laying the foundation is your first step! Lucky for you, the concept of “online communities” has been around almost as long as the internet itself. Online…
So you want to start a community? Congratulations! You’ve taken the first step on a very exciting journey. Much like Rome not being built in a day, building community is a patient game as it takes time and focus to…
One of the strongest and most impactful ways to improve community engagement is by asking a question (or prompt). Users always need help in getting the conversation started. Community engagement is very much like a snowball effect. Each conversation and…
Your “North Star Metric(s)” are the data points that you’ll use to gauge the success and effectiveness of your community’s growth and engagement over time, aka Community Building KPIs. Building a community can be challenging without distinct North Star metrics…
Leverage the people who are most connected to your brand and capitalize on the opportunity to engage them.
Guest Author: Virginie Glaenzer Today, communities have become a tool and a marketing tactic for many organizations used to build brand awareness and sell more of their products. Years ago, American Express started a small business community until they forgot…